Nine months ago I made my first trip out to Hong Kong & China to meet with Jilted’s new manufacturers face to face.
As most of you’ll know until recently, Jilted was manufactured by a certain Canadian based company who also fund the cowboy UK distribution outfit we were using.
For a number of reasons (mostly down to both manufacturer & distributor not living up to my expectations of humans) I decided to remove Jilted from the situation and ditched the bitch! We needed a more suitable manufacturer, or simply one with morals would do!
Thanks to a good friend and somebody that has had my back since day one, I was introduced to two of the best factories. Jilted now sits alongside some of the biggest brands in the game …THE ONLY WAY IS UP!
…the journey begins!
First time I’d ever seen this film (c**k rubbing on his face) absolutely CRYING!!!
When we landed the women in front asked me what films I was watching;
think I was rockin’ her seat a little too often…oh well, she was still smiling!
I’v never seen or experienced a place like this…been to Japan but its totally different, love it!
Made myself at home, quick Auto Poo while enjoying the view! Looking forward to my first day at the office.
Breakfast outdoors, nice view over the harbour. Quick gym session & jacuzzi before I start the day.
Obviously I did this every morning, if it ain’t broke, don’t try and fix it!
Refining & tweaking the initial Autumn ’14 samples.
These pieces were designed while under the roof of my old manufacturer,
who was set to produce them until I pulled the plug.
It’s hard to push the envelope when you don’t have confidence in the team you have behind you!
From the moment we started it was clear that things are done differently here – a different level. I have complete confidence
in their abilities, going forwards this will allow me to take Jilted’s cut&sew in a new direction
…one that has been on the cards for a while now.
Before I know it we’re heading home…a perfect start to the trip!
People will soon begin to see many different fabrics being used in our pieces and huge diversity in the collections we release.
Spent the day walking through the fabric markets collecting TONS of swatches. Rucksack completely full by the end of the day, my brain melting on overdrive with ideas!
No room in your flat to dry your washing… Adapt & Overcome!
SOMEONES LOST PROPERTY!
When I used to s**t on the floor as a kid (age 25) people were disgusted, here its standard!
…MUGGED ME OFF!
The boss took a day off to take me swatch collecting, RESPECT!
Seemed like the perfect restaurant for us!
The day ends and we head out for dinner, good food with good people.
The backbone of any brand is its manufacturer, they hold the building blocks to your future. With genuine people like these behind us we now have everything that is needed to take Jilted in the exact direction I plan to take it …UPWARDS!
Curry played havoc with my stomach.
Chilled by the pool before bed, little recap over an amazing few days!
Next morning I head to the airport on route to Shanghai to visit my second manufacturer.
Only thing in my bag’s a new pair of knickers, funnily enough I left my dynamite & heroin at home!
Arrive at the hotel, what do I see every time I step out the lift? Definitely a sign!
Late night mooch round the city, taking in the culture, watching them, watching me…LOVE THIS PLACE!
Early next day I hit their office, as soon as I walk through the doors what do I see in front of me…
nothing but the best, I’m definitely in the right place!
Once again checking samples and drinking copious amounts of coffee (from a child’s flask).
Around three years ago myself & Mega (director of Black Scale) did a shoot in LA, basically showing affiliation between our brands. After the shoot we went to his office/warehouse where I saw rails of amazing cut&sew samples and a very professional operation.
At the time (inside) I was disheartened by this and felt that I would never reach this level, in both the high standard of their manufacturing capabilities and also their operation/team!
I am not known for doing things by halves and Jilted is no different. I didn’t start this to be just another lad who spent too much time on Hype Beast, sold himself a dream and sourced a local printer! Designing on a few tees & making a few snapbacks isn’t something I’v ever done nor would it have given me any satisfaction. I understand that people have to start somewhere but Jilted is a lifestyle as much as it is a clothing brand, I don’t wear anything less than the best nor would I sell anything less than the best…full cut&sew was the only option!
BUT…there’s levels to this s**t, and unless I’m at the top of my game I’m not happy. Using many things to my advantage including PMA & The Laws Of Attraction I have somehow now made my dream a reality! My operation has quadrupled in size, so have our offices and warehousing. Jilted’s brand attention is now global, and to top it off, you could also say that our quality is identical!
Having Jilted samples on rails next to some of the biggest brands in the streetwear world is very humbling,
‘and I am forever grateful to have this opportunity in life’.
Day turns to night in no time at all. I should really go to the hotel as I have an early start the next day but once again
…I continue mooching!
Arrive at the factory exhausted but exited (Gaz & Twinny had already landed)!
Before entering the factory I had to remove my shoes and wear fleece slippers! HA.
You’d imagine them to be manufacturing medicine, the place is next level, CLINICALLY PRISTINE!
Couldn’t bring myself to chew on these poor b*st*rds…I stuck with the vegetarian options!
MR + MRS!
Good things happen to good people!
Back to the office to do a few final tweaks. Look out for the Cocaine Cowboys collection next year, then the ski mask will make sense!
Went for my last meal with MR + MRS, the steak was good but the company was better!
Over the past 5 years Iv travelled far and wide, as time has gone on I’v come to realise that no matter what world you come from,
Good or Bad, Rich or Poor, REAL PEOPLE always recognise and can relate to REAL PEOPLE!
A genuine person can never be caught out as they never change, you can see it in their eyes. A phoney can only act for so long and the clock is ticking from the very first lie, you lie once and you must continue this process with the next constantly covering the last!
A bit of advice…KEEP IT REAL MOTHER F**KERS!
…and off I went mooching! (Also made a couple friends)
Hong Kong bound.
Waiting for me at the airport was my manufacturer, wanted to double check a few things.
That is exactly what I meant when I said “they do things differently here”.
GENUINE PEOPLE with a GENUINE INTEREST in doing the best for your brand!
…I’m sure the same bloke was sitting here a few days ago when I left?!?!
Quickly throw my bags in the hotel then head over to the convention centre.
My partner was working the booth at THE HUB trade show.
AND THERE YOU HAVE IT…ONE ERA ENDS AND ANOTHER BEGINS!
LANDED INTO LONDON, STRAIGHT TO DINNER AT THE DUCK & WAFFLE!
A TRULY LIFE CHANGING TRIP…
Cementing a one-on-one work relationship with two of the best in their fields, more than that was that I started a friendship with two families that I believe will be in my life for a long time to come, as I always say…THIS IS ONLY THE BEGINNING!
NO MORE JILTED FOR THE NEXT 6 MONTHS : 2 SEASONS
This Autumn collection will be THE LAST COLLECTION that we release until Summer ’15.
As I mention in this post, I can now produce (with confidence) ANYTHING I CHOOSE TO!
Therefore I have chosen to remove Jilted from the market place for two seasons and come back with a fresh angle on things which includes the devision of two tiers. Jilted’s family is now of all ages and includes people of many different styles. I myself wear a lot more than just streetwear so I feel now is the right time to show this in the collections we release.
Tier 1 = CASTE : More couture, high end fashion inspired pieces & mature menswear.
Tier 2 = PRIME : Streetwear with a twist, still Jilted…BUT MORE!
Recently we began moving our warehousing which has caused a lot of disruption with deliveries of online orders. This has now been taken care of and we have now completed the move into our new unit. Sorry to anyone that experienced any issues!
I HAVE NOTHING BUT LOVE AND RESPECT FOR EVERYBODY THAT HAS FOLLOWED AND SUPPORTED OUR MOVEMENT FROM DAY ONE.
I AM AWARE THAT THERE ARE MANY OF YOU, DONT WORRY… I SEE YOU!