Jilted Royalty
February, 28th 2015

2015 Developments – part 1 – Shanghai

First of all I’d like to apologise for the lack of blogging recently. Every single day of the past 6 months has been consumed by us completely restructuring our operation in all areas to ensure that our customer service is up to scratch and back performing how it used to. At the same time trying to execute all areas our planned 2 tier relaunch, shooting both Summer & Autumn collections, working on our new viral, new warehouse/offices, and our new 5 year anniversary brand book, which has meant multiple trips overseas.
(released online soon for public download)

As mentioned in the recent blog: The end (start) of an era, there was to be no Winter 14 & Spring 15 collections as we were relaunching, starting with the release of this years Summer drop, how time has flown by!

Towards the end of last year our creative director Jay travelled overseas to refine our Summer & Autumn 15 samples. This post follows his movements, showing you a little more about the work that goes into each jilted collection/season we release and also a short overview of the manufacturing process.

Everything we do is to ensure that we can give you the best quality possible. Our new factories are amongst the best in the world and we manufacturer alongside the biggest in the game. This is not something we take for granted and is only possible due to our relationship with others in the industry. No amount could of created this situation, mutual respect and loyalty has lead to us being invited into this situation, money is irrelevant here…FAMILY TAKE CARE OF FAMILY!

What is shown through social media is a very small part of what goes on behind the scenes, hopefully this post will give you more of an insight of how much time & dedication we put in to bring you the best pieces we can.

london to SH

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…never NOT working.

birds airport

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Continually thinking and checking over things, keeps it all fresh in my mind.

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JR doors

Home sweet home, bit of food and finally some sleep.

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sayagata

PEACE & HARMONY

mr & mrs

Dinner with my people, Black Scale.

bikes

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trafic

Back to the penthouse for a catch up…

knights of the round table

Discussing 2015 movements…Knights of the round table.

jokes

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penthouse

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penthouse 2

JILTED ROYALTY, BLACK SCALE…WE ON THAT LEVEL!

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IT BEGINS

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Jacket off, cup of coffee and we get straight into it.

356A1169 - paid

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356A1204 - paid

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356A1049 - blackout shirt

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356A0994 - blackout shirt

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356A0968 - blackout shirt

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FOL shorts - 1 copy

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FOL shorts - 5

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measuring fol shorts

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FOL shorts - pantone

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356A1070 - measure

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ski mask

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ARM-ME jacket - 2

Started at the bottom, but with dedication and hard work, now were here.

now were here

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…SOMETIMES, THE JOURNEY IS MORE IMPORTANT THAN THE GOAL.

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wine 1

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Sometimes changes are a little more difficult to explain, so instead of spending a lot of time trying to work things out from the office, we’ll head down to the factory and make the adjustments directly with the sampling team.

machineists

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pattern printing machine

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close ups 2

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shorts 2

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fabric cutter 2

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shorts 3

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After a long and productive day all our work was now complete, I decided to take a walk round the city and let things digest.

Had some food then off to bed, early flight tomorrow…no wonder it was scrap!

ichiban

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Jilted is not a one dimensional brand and now with our additional second tier, neither are the garments we release. We work with different manufacturers as each of them have their own strengths, specialising in producing different styles of garments.

Work in Shanghai complete, we then headed over to Hong Kong for the 2nd part of the trip.

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(Click below for the BTS video)

Screen Shot 2015-03-02 at 18.18.00

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