Jilted Royalty
March, 08th 2015

(BTS) Shooting Summer Collections

PRIME

Until now we have generally kept our lookbook shoots & videos relative to the Jilted lifestyle, we always make innuendos and try to keep elements of our ethos present when planning each shoot.

Even though Prime is a natural progression of the Jilted you all know and carries many of the same visual innuendos, this time we decided not to add any particular meaning to the shoot and decided to concentrate solely on the photography itself.

The emphasis of shooting in an industrial location like this, was to show the aesthetics and heavy contrast between cold raw metals and the clean tailoring shown in the collection.

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So’s not to show any preferred category for our new tier, we decided to keep the shoot simple and let the garments speak for themselves.

Jilted has often been pigeon holed with people assuming it is a brand more for ‘the tattooed’ people out there, which is not at all the case.

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From the models posture when being shot, to the cameraman’s angles and crop of every photograph taken, nothing is ever overlooked nor a shot ever missed. I plan from start to finish and everything is thought of 10 steps ahead of the moment.

I look forward to seeing the reactions once the Summer collections are released.

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